Digital transformation has become a priority for Mexican companies, with an increasing number of businesses recognizing its potential to boost sales and enhance customer experience. In this context, CRM (Customer Relationship Management) systems have emerged as key tools to address business processes in a more organized, straightforward, and automated manner.

Latin America stands out as a promising stage of opportunities in the global panorama, where creativity and innovation converge to shape a vibrant future. From the emergence of unicorns to the growth of key events, every aspect of this ecosystem reflects the perseverance and ingenuity of a region in constant

In an innovative partnership dedicated to sparking innovation in the field of artificial intelligence, the Central America Angel Fund Initiative (CAFI) and Google for Startups are excited to unveil the "Central America A.I. Challenge." This pioneering endeavor is positioned to celebrate and support startups that are making

Banco G&T Continental, through its GTC Women program, has launched a call to recognize and reward the outstanding role of Guatemalan women who actively contribute to the progress of society in five key areas: civic responsibility, entrepreneurship, executive leadership, art, and sports. Commitment to Comprehensive Development Since its

Recent years have witnessed a remarkable surge in Colombia's startup ecosystem, marked by notable increases in investment and participation in international acceleration programs. Amidst this landscape, Mana Tech, a prominent innovation hub in South Florida, and ProColombia, Colombia's promotion agency, have joined forces to launch an

The rapid growth of the startup ecosystem in Colombia has captured international attention, with significant increases in investment in recent years. According to recent data, the number of deals and invested capital have experienced a notable rise, going from 6 deals and $188 million deployed in the first quarter of

Recently, LG Electronics (LG) captivated audiences with its latest innovations showcased at the Life's Good Night event. With a steadfast commitment to enhancing consumer experiences, LG presented a diverse array of groundbreaking products poised to redefine the technological landscape. From revolutionary televisions to cutting-edge refrigerators, LG's

Pollo Campero, renowned for its unique flavor and family roots, marks a milestone in its history with the inauguration of its 100th restaurant in the United States. This significant expansion, part of a USD$190 million investment by CMI, Corporación Multi Inversiones, reflects their commitment to growth in both Central

To celebrate Women's Month, VC4A, a prominent ecosystem builder for entrepreneurship, has taken a significant stride by selecting 10 outstanding women-led startups to participate in its esteemed Venture Showcase program. This move not only amplifies the voices of Latina entrepreneurs but also underscores VC4A's commitment to

The concept of nearshoring isn't just reshaping the manufacturing landscape; it's also proving to be a window of opportunity for startups across Latin America. Over the past two years, an increasing number of large corporations and their suppliers have been redirecting their investments towards Mexico. The

TDT Global's recognition as one of the top companies to work for in Uruguay by Great Place to Work reflects its commitment to creating a high-trust, satisfying work environment for its employees. This achievement underscores the importance of fostering a corporate culture that promotes the well-being and professional

At a landmark event named CyberWomen 2024, the remarkable role of women across the fields of cybersecurity, science, and technology was celebrated. Organized by ES Consulting, this initiative aimed not only to recognize women's achievements across these areas, but also to provide a space for idea exchange and

The call for applications for Impacta Fundraising Strategy Program 2024,created by Impacta VC, is open for the third edition of one of the most prominent programs to learn capital raising, is now open. This program aimed at startups based in Latin America, and it offers a proven and successful

Choosing the right CRM (Customer Relationship Management) is crucial for the success of both sales and marketing strategies in any business. It's a process that requires attention to several key aspects to ensure the selected software fits the organization's specific needs. Exploring a Few Options In

After two years of the Impacta Fundraising Strategy Program (IFSP), over 200 startups from across Latin America have mastered the art of successful capital raising. This program, crafted by the social and environmental impact investment fund Impacta VC, is gearing up for its third consecutive edition starting in late April,

Early detection of diseases is crucial for preventing epidemic outbreaks and saving lives. In this context, Limay Biosciences, a scientific-based startup in Buenos Aires, Argentina, has set out to revolutionize the way dengue virus is detected. With a focus on the development of molecular tests, this company aims to offer

In the middle of the advancing digitalization of society, the act of signing documents and completing notarial procedures has evolved into a laborious task, draining both time and resources. Responding to this challenge, a company emerged in 2020, reshaping this reality in Chile, Mexico, and Peru. Supported by esteemed institutions

Representing a significant milestone in the Latin American consumer goods market, Apex Capital, in collaboration with Grupo Mariposa, has unveiled its acquisition of The Clorox Company's operations in Argentina, Uruguay, and Paraguay. This landmark agreement encompasses the acquisition of 100% of the shares of Clorox Argentina S.A.

In the rapidly evolving landscape of technology, media, and telecommunications (TMT), the year 2024 stands as a transitional period marked by the surge of generative artificial intelligence, growing demands for sustainability, and persistent pressures to monetize. Generative Artificial Intelligence: Competition and Adaptation The market for generative artificial intelligence (AI) chips

Santander Bank and Endeavor Mexico join forces in an exciting initiative aimed at Mexican startups and scaleups, marking a milestone in the quest to transform the banking customer experience through technology and innovation. A Challenge for Mexican Entrepreneurs The "Santander X Mexico Challenge | Transformed Customer Experience" is designed

In the dynamic realm of modern work, the rise of remote teams has become increasingly pronounced, catalyzed by technological advancements and a growing demand for flexibility, a trend further amplified by the recent global events. Within this shifting landscape, fostering a sense of unity and collaboration among team members scattered

Startup Kigüi has taken a significant step in combating food waste by joining forces with Nestlé Mexico in a strategic agreement. This partnership aims to promote the purchase of immediate consumption products as part of a joint effort to address this increasingly pressing challenge. The Agreement between Kigüi and Nestlé

The domain of Customer Relationship Management (CRM) has undergone a remarkable journey since its inception in the 1990s. Back then, offline solutions emerged, allowing vendors to organize contacts and collaborate to close deals more effectively. These tools were crucial in maintaining current and potential customers in a centralized database, facilitating

In an exciting collaboration, Mana Tech, Ingenio, and Softex have announced the launch of the fourth edition of the Miami Immersion Program. This acceleration initiative aims to empower founders of startups from Brazil and Uruguay, providing them with the opportunity to immerse themselves in Miami's vibrant technological ecosystem

With a mission to foster inclusivity and democratize access to employment opportunities in Chile, local startup BSponsor has developed a groundbreaking job portal named "Inclusive Jobs". This platform is tailored exclusively for individuals with disabilities, aiming to bridge the gap between talent and opportunity while aligning with the