Global Vía Pública leads urban advertising in LATAM after acquiring Clear Channel

Global Vía Pública has become the leader in the urban advertising industry in Latin America by acquiring one of the world’s top out-of-home (OOH) advertising companies, Clear Channel, in Mexico, Chile, and Peru.

Global Vía Pública was already operating in Argentina, Uruguay and Chile, but with this new expansion, it now has a presence in five LATAM countries, making it the most attractive company in the mass advertising and visual impact industry.

With a decade of experience, the company is making a historic and strategic move by acquiring the Clear Channel brand, which operates in 20 countries, including the United States and Europe.

The Leading Force in Urban Advertising Across LATAM

Clear Channel is one of the world’s leading out-of-home (OOH) advertising companies, specializing in everything from traditional billboards to interactive digital screens. It innovates in DOOH (Digital Out-Of-Home) with programmatic technology and advanced segmentation.

With its new presence in Mexico, Chile, and Peru, Global Vía Pública demonstrates its ability to innovate, develop, grow, and provide specialized solutions in LATAM.

Global Vía Pública invested $34 million to acquire Clear Channel in these three markets. Beyond a major financial investment, this acquisition reflects Global Vía Pública’s vision for the future and its ongoing transformation, development, and growth.

“This acquisition is much more than geographic expansion; it is the reaffirmation of our purpose to transform cities and improve people’s quality of life through innovative and sustainable solutions,” said Federico Díez, the company’s president.

Global Vía Pública Redefines Urban Advertising in LATAM

This acquisition strengthens the company’s commitment to connecting brands and people in urban environments while leading industry transformation. It is betting on strategies that combine innovation, professionalism, and a passion for service.

By integrating Clear Channel’s expertise and reputation, Global Vía Pública offers cutting-edge solutions in DOOH (Digital Out-Of-Home), programmatic advertising, and advanced segmentation in strategic locations such as airports, highways, and public spaces.

Díez added, “I am excited, as is our entire team, for this challenge that we take on with full responsibility and commitment. We have been working for a long time on a carefully planned transition, ensuring the stability of our employees and guaranteeing that our clients will continue to receive excellent service, with continuous improvements and tailored solutions.”

This acquisition cements Global Vía Pública’s position as LATAM’s leading OOH company, marking a key milestone in its growth and reinforcing its commitment to impactful urban solutions.