Hapi Celebrates Reaching Half a Million Customers in Times Square
Achieving a spot on the NASDAQ tower in Times Square, New York City’s bustling financial hub, is a coveted milestone for brands worldwide. This notable achievement not only elevates a company's profile among investors, clients, and potential partners but also highlights its substantial market impact and growth. Latin American startups are increasingly making their mark on this global stage.
One standout example is Hapi, a fintech pioneer founded by Peruvians, which has recently celebrated reaching half a million users. The company’s achievement was honored with a dazzling display on the NASDAQ tower, spotlighting its innovative approach to connecting Latin Americans with U.S. financial markets.
“We aimed to mark this milestone in a significant way at the heart of the U.S. financial world. It’s a testament to the trust placed in us by American stock exchanges, which ensures the security of our clients' investments,” says Dusko Kelez, CEO of Hapi.
Breaking Barriers and Expanding Horizons
In just under five years, Hapi has emerged as a leading platform for democratizing investment opportunities in the U.S. stock market. Serving over 500,000 users across 20 Latin American countries, the app empowers individuals as young as 18 to buy or sell stocks for as little as USD $5 or cryptocurrencies for as low as USD $1. The platform's design ensures a seamless and secure investment experience without requiring prior expertise.
Moreover, Hapi stands out for its zero-brokerage commission policy. Instead, the company’s revenue model includes membership fees for premium services, asset monetization, and compensation from the stock exchange for transactions. This innovative model positions Hapi as an accessible and cost-effective option for fostering a culture of continuous investment in Latin America.
“This milestone is not just a reflection of our growth and dedication to financial innovation, but also a source of immense pride for representing the entire Latin American community. It proves that startups from our region can achieve remarkable global success,” Kelez adds.
Exciting New Developments Ahead
Alongside celebrating its half-million milestone, Hapi has introduced DRIP (Dividend Reinvestment Plan), allowing users to automatically reinvest dividends from their accounts. The company also has ambitious plans for further enhancements, with another major launch on the horizon.
With these advancements and a strong focus on enhancing user experiences, Hapi is set to double its customer base in the coming year, continuing its mission to provide secure and regulated investment opportunities to a growing number of users across Latin America.