Risks and Uses of Digital Reputation in Central America 2024
Digital reputation has become a fundamental strategic asset for companies today, especially in a rapidly growing region like Central America. In a context where purchasing decisions, business relationships, and public perception are deeply influenced by online reputation, understanding and managing the associated risks is key to success.
In the recent report created by ILB Metrics, titled "Risks and Uses of Digital Reputation in Central America 2024," a detailed view is offered on how companies from any industry or region can face and leverage the challenges of digital reputation. This document, based on thorough research, will soon be presented in a webinar where industry experts will discuss topics related to protecting and enhancing reputation in the digital environment.
Importance of Digital Reputation in the Corporate Environment
Digital reputation not only affects public perception but also has a direct impact on the financial results and sustainability of companies. With the increasing digitalization of business, companies in Central America face new challenges and opportunities.
In this regard, the report reveals that AI has emerged as a powerful tool, albeit with significant risks. In Central America, 71% of scams are related to the use of AI, such as deepfakes and online fraud. These attacks, designed to mimic or impersonate well-known individuals, represent a considerable risk to corporate credibility.
Cyberattacks, especially phishing, have also increased alarmingly. Costa Rica, Guatemala, and El Salvador are the most affected nations, with figures showing a 617% increase in phishing attempts in the region over the past year. These attacks not only damage companies' reputations but also compromise the security of personal and corporate data, highlighting the need for robust cybersecurity strategies.
Presentation of the Report and Webinar Agenda
The "Risks and Uses of Digital Reputation in Central America 2024" report will be presented in a dedicated webinar, where experts on the subject will share their knowledge and key findings. Below are the event participants:
- Mariela Paiz, Director of Tres Puntos
- Pablo Barrera, Director of ES Consulting
- Ileana Figueroa, CEO of ILB Metrics
- Danna Moreno, Digital Analyst at ILB Metrics
- María Clara Gómez, Digital Strategist at ILB Metrics
The webinar will take place on Wednesday, September 11, at 9:00 a.m. Central America time. It will be free to attend and last one hour. This event is an invaluable opportunity to understand how companies can protect and manage their digital reputation in an environment where threats are constantly evolving. Attendees will have the opportunity to interact with experts, ask questions, and gain direct insights into best practices for managing digital reputation.
This aspect is essential in today's era, where information spreads at unprecedented speeds and cyber risks are constantly increasing. Thus, the "Risks and Uses of Digital Reputation in Central America 2024" report highlights the need for a proactive approach to protecting corporate image, emphasizing the importance of cybersecurity and continuous monitoring of online perception.
Participating in the upcoming webinar will provide business leaders with deep insights into how to address these challenges and strengthen their organization's digital reputation in an increasingly interconnected world.
To register, follow this link.